- Apr 4, 2013
Right now, Republicans are going through a deep analysis of what they’re doing wrong in the public political discourse.
Here are five lessons that, taken together, might do well going into future elections and persuading voters to support the conservative agenda:
1. Understand the difference between value and numbers.
Republicans tend to think that stating the factual case of numbers is going to win the argument. If they were arguing in front of a parliament of machines, the arguments would win the day hands down. However, humans are non-solely numbers driven. We’re contextual thinkers, who develop abstract concepts of what’s good and bad that add definition to the world around us. It’s what makes us unique as a species, and in the end, highly unpredictable in some of our behaviors.
Think of it in terms like this. You are selling a home across the street from a foreclosure listed at the same price. The foreclosure is immaculate — four bedrooms, stainless appliances, big garage. Yours is a ranch home, two bedrooms, with a big yard out back. A prospetive family comes in, looks at both, and chooses your home over the foreclosure.
Why? They have four dachshunds that hate stairs and love the sunshine. Price being equal, they chose yours because of the value they place on their pets as part of their family. Republicans needs to understand how to market to the dachshund owners better. Not everyone is an investor.
Read more ...